Austin, Texas

Asian pop culture, treats & vending for Austin.

Impulse Marketing brings authentic Japanese capsule toys and Asian-inspired treats to Austin venues through vending and small-footprint retail.

Launching now

Japanese capsule toys (gacha)

Genuine, licensed capsule toys from Japan's leading makers, placed in machines at Austin venues. We're launching with a small pilot and growing with our partners.

For venues

  • A fun, Instagram-friendly attraction that brings guests back
  • We supply, install, stock and service the machines
  • Flexible arrangements, typically a revenue share
  • Rotating series so there's always something new

For suppliers

  • Authentic product only, with no replicas or unlicensed items
  • Case-lot orders with regular reorders as machines rotate
  • Experienced with Asia-based supply chains and import logistics
  • Austin, Texas-based operator, English and Spanish

Coming soon

Concepts in development that build on the same idea: Asian-inspired treats and pop culture, close to where people already gather.

In development

Boba tea

Fresh bubble tea, planned as a compact counter alongside our capsule toy corners.

In development

Hong Kong egg waffles

The classic bubble-shaped street snack (gai daan jai), made fresh with sweet and savory options.

In development

Specialty vending

Curated Japanese and Asian snacks and goods in modern machines for offices, campuses and retail spaces.

Alex Muleiro

Owner, Impulse Marketing

Impulse Marketing is an Austin-based small business run by Alex Muleiro, who has 20+ years of experience developing hardware products and managing manufacturing and supply chains across Asia.

We're bringing that operational discipline to something more fun: the Japanese capsule toy and treat culture that's booming worldwide, now in Austin.

Let's work together

Have a venue in Austin, or supply authentic Japanese products? We'd love to hear from you.